Tips for Getting a Small Business Web Design
If you're running a small business, making your presence known online is just as important as making your presence known offline. Back in the 90s, people would probably look at you in a strange way if you worry too much about your reputation on the internet. Today, with the majority of your target consumers using the internet you need to have an small business web design if you want to succeed. Below are things you should keep in mind when you're planning your website design.
1. Easy navigation. As tempting as it is to put up fancy flash images and browsers on your website, you have to make sure that your priority is the navigability of your pages. People who use the internet to shop are those who have hardly any time in their hands. If your pages take too long to download, or if the site's map is too complicated for the visitor to comprehend, you'll lose potential customers for sure.
2. Go for a paid website hosting. While some small businesses survive with free website hosts, consumers generally get turned off when the hosting service you're using is for free. There are a lot of affordable but paid website hosting services out there. You just have to know which ones are the best. This will give your potential consumers the impression that your business is a successful one, and they can securely shop in your online store without having to worry about being cheated off their money. Let's face it, free hosting sites are convenient because they have cookie cutter layouts and they don't cost a lot of money. However, they're also forgettable, and sometimes, they make your business look fishy.
3. Make sure that your website is secure. If you're using the website as an online store, and you would need to ask for your customers' credit card details, make sure that your pages are secure. This is also one of the reasons why you have to invest in a paid website hosting. There are very few free hosting services that can give you secure pages. If you want to gain the trust of your potential customers, you will have to invest on secure pages.